Research

Artificial Intelligence, Innovation, Firm Adaptation

Ma, M.D. (2026). "The System-Level Cost of AI Coordination."

• Awards: AOM STR Division Best Paper Award 2026; William H. Newman Award Finalist 2026 (Winner Pending); SMS Best Paper Prize Nominee 2026

• Presentations/Scheduled: Wharton WINDS 2026, MIT Business Implications of GenAI 2026, Columbia Business School ECDC 2026, UCL AI Plus Consortium 2026, Duke Strategy PhD Conference 2026, Wharton AI and the Future of Work Conference 2026, CCC 2026, Harvard Kennedy School BSPA 2026, EGOS Colloquium 2026, Academy of Management 2026, SKEMA KTO 2026, SEI Consortium 2026, Strategic Management Society 2026, Oxford ISA 2026, Harvard AI Institute OUI Conference 2026 

Jacobides, M.G., Ma, M.D., Das, A., Langione, M., Iyer, S. (2026). "Generative AI and the Architecture of Knowledge Work: Repositioning, Reallocation, and New Entry." R&R at Strategic Entrepreneurship Journal

Jacobides, M.G. & Ma, M.D. (2026). "What Are Generative AI's Competitive Implications? A Longitudinal Documentation of Director Expectations." Under Review

Ma, M.D., Brahm, F., & Sun, S. (2026). "The Value of 'Human-in-the-Loop': Evidence from Self-Driving Logistics." [Working Paper Available Upon Request]

Jacobides, M.G & Ma, M.D. (2025). "How Multi-Business Firms Realize Physical and Digital Synergies through Traditional vs Ecosystem-like Governance Modes: A Configurational Approach." [Working Paper Available Upon Request]

Ma, M.D. & Vakili, K. "Generative AI and the Shifting Locus of Innovation: Start-ups, Incumbents, and the Consolidation of Programming Languages." Data collection stage (IEPC funded)

Jacobides, M.G., Puntoni, S., & Ma, M.D. "Generative AI and Schumpeterian Competition: Shifting Logics in Technological Regimes." Data analysis stage

Ma, M.D. & Jacobides, M.G. "Where Has All the Generative AI Productivity Gone? Jagged Diffusion and Structural Pre-adaptation." Writing stage 

Jacobides, M. & Ma M.D. "The Evolving Dynamics of Value Creation and Destruction within the Digitized Multi-Business Firm." Data analysis stage 

Jacobides, M., Ma M.D., Das A., Langione M. (2026). "Generative AI Is Not Just Changing Work. It Is Reallocating It." Forbes 

Jacobides, M. & Ma M.D., Trantopoulos K., & Vassalos V. (2024). "The Business Value of Gamification." California Management Review 

Jacobides, M. & Ma M.D. (2024). "Assessing the Expected Impact of Generative AI on the UK Competitive Landscape." Institute of Directors Policy Paper

Industrial and Corporate Change, Academy of Management, Long Range Planning