AI & Organizations, Human–AI Interaction, Organizational Design, Digital Strategy
Ma, M.D. (2026). "The Organizational Tradeoff of AI Coordination."
Awards: AOM Robert J. Litschert Best Doctoral Student Paper Award 2026, AOM STR Division Best Paper Award 2026; William H. Newman Award Finalist 2026; SMS Best Paper Prize Nominee 2026
Selected Presentations: Wharton WINDS 2026, MIT Business Implications of GenAI 2026, Harvard AI Institute OUI Conference 2026, Columbia Business School ECDC 2026, Duke Strategy PhD Conference 2026, CCC 2026, AOM 2026, Oxford ISA 2026, SMS 2026, SEI Consortium 2026
Abstract: A substantial body of research on AI examines its ability to perform tasks; far less its ability to coordinate activities across an organization. I study this role at one of the world's largest container ports, where a central AI dispatches autonomous vehicles operating alone (AI-dominant) or alongside human drivers (mixed human-AI). Across 179,925 tasks over 364 days, using quasi-exogenous mechanical faults as disruptions, I document a tradeoff: AI-dominant areas are more productive under normal conditions but worse at handling exceptions - localized failures spread further and cost more. A formal model traces both to one mechanism: unified AI coordination tightens coupling between activities, raising steady-state performance while amplifying losses from stochastic shocks. Because organizations are open systems, AI's gains on one performance dimension may come at the expense of another.
Jacobides, M.G., Ma, M.D., Das, A., Iyer, S., Langione, M. (2026). "Generative AI and the Architecture of Knowledge Work: Expertise Bypass, Exchange Governability, and Shifting Bottlenecks." R&R at Strategic Entrepreneurship Journal
Abstract: Research on GenAI and work has concentrated at the task level. We ask when task-level effects alter knowledge-work industry architecture: the allocation of activities across firm boundaries. Using a three-stage abductive design—an executive roundtable, a panel of 626 firm websites (2017–2025), and 33 interviews plus two further roundtables with C-level executives and corporate directors—we document divergent repositioning: professional services firms foreground relational value, while interface-oriented technology firms emphasize scalable interfaces. We find that activity reallocation is shaped by two independently varying dimensions: expertise bypass and exchange governability. Their intersection yields four configurations: contestable reallocation, persistent bundles with selective insourcing, federated expert provision, and integrated expert provision. We extend industry architecture theory by explaining change when production and exchange conditions shift separately.
Jacobides, M.G. & Ma, M.D. (2026). "What Are Generative AI's Competitive Implications? A Longitudinal Documentation of Director Expectations." [Working Paper Available Upon Request]
Abstract: How do senior decision-makers assess the competitive implications of GenAI? Using an abductive, multi-stage study of 531 UK corporate directors (exploratory roundtables, survey, matched stimulus roundtables, and follow-up interviews, 2024–2026), we document that directors distinguish three dimensions of GenAI’s competitive implications: competitive differentiation, firm displacement, and industry disruption. Expectations vary markedly even within the same sub-sector. This heterogeneity is patterned by how directors frame their firms’ value propositions—especially perceived modularity and reliance on pattern recognition—and by complements and buffers such as proprietary data, relationship-intensive delivery, and regulatory/liability constraints. Across waves, directors’ competitive expectations remain stable, consistent with durable interpretive frames during early diffusion.
Ma, M.D., Brahm, F., & Sun, S. (2026). "The Value of 'Human-in-the-Loop': Evidence from Self-Driving Logistics." [Working Paper Available Upon Request]
Abstract: Across industries, AI is taking over tasks once performed by humans, yet humans are often kept “in the loop” when systems reach exceptions. We study human intervention at one of the world’s largest ports in China, where autonomous trucks can be remotely taken over when stuck. Exploiting a capacity constraint and matching on pre-treatment operational characteristics, we find that human takeover reduces task completion time by roughly 7%, with gains concentrated when exceptions are neither too simple nor too complex. However, humans do not add value in selecting which trucks to take over, partly due to an attention bias. Our results align with Garicano’s (2000) management-by-exception logic but point to an important extension: in dynamic AI systems, which exceptions should be handled by humans may not be immediately obvious, underscoring the importance of carefully designing human-in-the-loop rules.
Jacobides, M.G & Ma, M.D. (2026). "Realizing Physical and Digital Synergies in Multi-Business Firms: A Configurational Approach." [Working Paper Available Upon Request]
Abstract: We examine how digital infrastructure transforms coordination mechanisms and synergy patterns within multi-business firms. Through a longitudinal study of a large retail conglomerate's evolution from traditional M-form to internal ecosystem, we document a three-stage process whereby digital capabilities progressively alter value creation dynamics. Our findings reveal how digital infrastructure enables systematic lateral coordination between previously unrelated businesses, replacing sporadic collaboration with data-driven discovery of synergistic opportunities. We identify novel forms of value creation—superadditive demand synergies and data-network effects—that differ from traditional resource-based relatedness. The corporate center's role evolves from orchestrating synergies to maintaining digital infrastructure while enabling autonomous collaboration. These findings explain how digitally enabled firms successfully pursue broader, seemingly unrelated scope through fundamentally different governance mechanisms than traditional conglomerates.
Ma, M.D. & Vakili, K. "Generative AI and the Shifting Locus of Innovation: Start-ups, Incumbents, and the Consolidation of Programming Languages." Data analysis in progress; IEPC funded
Ma, M.D. , Puntoni, S., & Jacobides, M.G. "Generative AI and Schumpeterian Competition: Shifting Logics in Technological Regimes." Draft in preparation; Wharton AI & Analytics funded
McElheran, K. & Ma, M.D. "Task Interdependence, Causal Ambiguity, and the Attribution of AI’s Value: Evidence from a Team-Production Experiment." In design; experimental platform built.
Clarke, R., & Ma, M.D. "AI Agents and Entrepreneurial Performance: A National Rollout of an AI Operating System." In design; implementation partner secured
Ma M.D., Clarke, R., & Cheng, E.Y. "Generative AI and Knowledge Hierarchies Inside Firms: Evidence from Enterprise Telemetry." In design; data partnership secured
Jacobides, M. & Ma M.D., Trantopoulos K., & Vassalos V. (2024). "The Business Value of Gamification." California Management Review
Jacobides, M. & Ma M.D. (2024). "Assessing the Expected Impact of Generative AI on the UK Competitive Landscape." UK Government Policy Report.
Jacobides, M., Ma M.D., Das A., Langione M. (2026). "Generative AI Is Not Just Changing Work. It Is Reallocating It." Forbes
Industrial and Corporate Change, Academy of Management, Long Range Planning, Sumantra Ghoshal Conference